Tasha KimFresh Today, Faded Tomorrow? Brand Resilience in a Changing WorldAn exploration into the qualities of lasting consumer brands — and how an accelerating trend cycle is changing the playbook for success8 min read·Sep 13, 2021----
Tasha KimConsumer is BACK: A Look at 2020’s Top Tech TrendsThis article was originally published by Tasha Kim and Jay Drain Jr. in December 2020.10 min read·Aug 3, 2021----
Tasha KimSocial Media 3.0: We’re Living in A TikTok WorldHow one social platform has fundamentally changed brand building & consumer behavior as we know it.11 min read·Nov 29, 2020----
Tasha KimMonetizing the New Social Media EmpireWe are entering a new paradigm of celebrity. Social media stars today have an unprecedented level of autonomy over their brand and image…3 min read·Jul 29, 2020----