Sep 13, 2021Fresh Today, Faded Tomorrow? Brand Resilience in a Changing WorldAn exploration into the qualities of lasting consumer brands — and how an accelerating trend cycle is changing the playbook for success The year was 2007 and Crocs, the hole-filled, orthotic foam shoes, were everywhere. In addition to becoming the it-item for suburban teens (and tweens) across America, they burst…Branding8 min readBranding8 min read
Aug 3, 2021Consumer is BACK: A Look at 2020’s Top Tech TrendsThis article was originally published by Tasha Kim and Jay Drain Jr. in December 2020. In recent years, the whispers had grown louder, and the tweets came more frequently. “Consumer tech is dead.” “There’s no innovation in consumer.” …Venture Capital10 min readVenture Capital10 min read
Nov 29, 2020Social Media 3.0: We’re Living in A TikTok WorldHow one social platform has fundamentally changed brand building & consumer behavior as we know it. 2020 has been quite the year. We’ve been through an unprecedented U.S. election cycle, weathered climate change-induced firestorms, not to mention our ongoing battle against the Covid-19 global pandemic. One result of these events…Tik Tok11 min readTik Tok11 min read
Jul 29, 2020Monetizing the New Social Media EmpireWe are entering a new paradigm of celebrity. Social media stars today have an unprecedented level of autonomy over their brand and image, resulting in significantly greater monetization potential. …3 min read3 min read
